Work

O engajamento on‑line do consumidor em mídias sociais de serviços turísticos: uma análise comparativa entre as companhias aéreas brasileiras a partir de suas fanpages

Year: 2021

Type: article

Abstract: The overall objective of the research was to analyse how air companies engage with their clients in their respective fan_pages of their regions. The methodology used was critical discourse analysis of air companies fan‑pages. This is exploratory‑descriptive research, with a qualitative approach and the study of multiple cases as a research strategy. The results show that airline fan pages need greater updating, video posts, longer postings, and greater reponse to their users.

Source: PASOS Revista de Turismo y Patrimonio Cultural

DOI: 10.25145/j.pasos.2021.19.052

Authors: Jacilene Barbosa de Arruda, André Falcão Durão, Alexandre César Batista da Silva, Carla Borba da Mota Silveira

Institution: Universidade Federal de Pernambuco

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W3206432550

FWCI: 0.347

Cites: 19

Cited by: 2

Related to: 10