Work

Digital Transformation of Consumer Engagement by Sustainable Communication Tools

Year: 2021

Type: book-chapter

Source: Advances in human services and public health (AHSPH) book series

DOI: 10.4018/978-1-7998-8421-7.ch004

Author: Zeynep Genel

Institution: Okan University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Responsible consumption and production, Climate action

Open Access status: closed

OpenAlex ID: W3206667304

FWCI: 12.4

Cites: 38

Cited by: 9

Related to: 10