Work

An experimental study of consumers’ impulse buying behaviour in augmented reality mobile shopping apps

Year: 2021

Type: article

Source: Behaviour and Information Technology

DOI: 10.1080/0144929x.2021.1987523

Authors: Jengchung Victor Chen, Sirapattra Ruangsri, Quang-An Ha, Andree E. Widjaja

Institutions: National Cheng Kung University, University of Economics Ho Chi Minh City, Pelita Harapan University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3206913873

FWCI: 10.11

Cites: 97

Cited by: 72

Related to: 10