Work

Marketing-Controlling: Marketingeffektivität und -effizienz sicherstellen

Year: 2021

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-658-33118-4_12

Author: Sven Reinecke

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3207029840

FWCI: 2.75

Cites: 29

Cited by: 5

Related to: 10