Work

The Role of Self-congruence, Marketing Models, and Product Conspicuousness in College Students’ Online Cosmetics Shopping

Year: 2021

Type: article

Source: Journal of electronic commerce research

Authors: Chia Lun Lo, Hsiao-Ting Tseng

Institution: Fooyin University

Language: English

Topic: Consumer Perception and Purchasing Behavior

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3207301838

FWCI: 0.652

Cites: 49

Cited by: 4

Related to: 10