Work

Consumer Active Reaction to Brands Taking a Stand on Public Issues on Twitter

Year: 2021

Type: article

Authors: Anastasiia Berestova, Da Yeon Kim, Sang Yong Kim

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3207513300

FWCI:

Cites:

Cited by:

Related to: 20