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Loved As-Is: How God Salience Lowers Interest in Self-Improvement Products

Year: 2021

Type: article

Source: Journal of Consumer Research

DOI: 10.1093/jcr/ucab055

Authors: Lauren Grewal, Eugenia C Wu, Keisha M Cutright

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3207662012

FWCI: 5.745

Cites: 80

Cited by: 45

Related to: 10