Work

Hidden price promotions: Could retailer price promotions backfire?

Year: 2021

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2021.102797

Authors: Wenjing Li, David M. Hardesty, Adam W. Craig, Lei Song

Institutions: Stephen F. Austin State University, University of Kentucky, Pennsylvania State University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3207786892

FWCI: 3.217

Cites: 34

Cited by: 25

Related to: 10