Work

Willingness to pay for traditional ready-to-eat food packaging: examining the interplay between shape, font and slogan

Year: 2021

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-04-2021-0233

Authors: Afred Suci, Sri Maryanti, Hardi Hardi, Nining Sudiar

Institutions: National Taiwan University of Science and Technology, Universitas Lancang Kuning

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3208218543

FWCI: 2.528

Cites: 67

Cited by: 17

Related to: 10