Work

Any publicity is good publicity? Nike's controversial campaigns and management of celebrities

Year: 2017

Type: book-chapter

Source: NECTAR - Northampton Electronic Collection of Thesis and Research (University of Northampton)

Authors: Stephen Castle, Gaye Bebek

Institution: University of Northampton

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3208394747

FWCI:

Cites:

Cited by:

Related to: 10