Work

Understanding host marketing strategies on Airbnb and their impact on listing performance: a text analytics approach

Year: 2021

Type: article

Source: Information Technology and People

DOI: 10.1108/itp-10-2020-0718

Authors: Yeojin Chung, Surendra Sarnikar

Institutions: Kookmin University, California State University, East Bay

Language: English

Topic: Sharing Economy and Platforms

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3208742003

FWCI: 2.757

Cites: 54

Cited by: 16

Related to: 10