Work

Turning Trademarks into Brands: How Advertising Agencies Practiced and Conceptualized Branding, 1890–1930

Year: 2010

Type: book-chapter

Source: CBS Research Portal (Copenhagen Business School)

DOI: 10.4324/9780203861981-18

Author: Stefan Schwarzkopf

Language: English

Topic: American History and Culture

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3208866646

FWCI: 3.548

Cites:

Cited by: 16

Related to: 10