Work

Marketing Management: Text and Cases

Year: 2004

Type: book

Author: Kenneth R. Davis

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3208975401

FWCI: 1.006

Cites:

Cited by: 21

Related to: 10