Work

Customer determinants of used auto loan churn: comparing predictive performance using machine learning techniques

Year: 2021

Type: article

Source: Journal of Marketing Analytics

DOI: 10.1057/s41270-021-00135-6

Authors: Chandrasekhar Valluri, Sudhakar Raju, Vivek H. Patil

Institutions: Minnesota State University, Mankato, Minnesota State Colleges and Universities System, Rockhurst University, Gonzaga University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3209109786

FWCI: 2.068

Cites: 68

Cited by: 16

Related to: 10