Work

Marketing Strategy: Based on First Principles and Data Analytics

Year: 2017

Type: article

Authors: Robert W. Palmatier, Shrihari Sridhar

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3209436860

FWCI: 7.914

Cites:

Cited by: 45

Related to: 10