Work

Impact of Packaging Attributes in the Classification of Urban and Rural Bottom of the Pyramid Consumers

Year: 2021

Type: article

Source: Journal of Packaging Technology and Research

DOI: 10.1007/s41783-021-00126-z

Authors: Debadrita Panda, Debashis Das Chakladar, Tanmoy Dasgupta

Institutions: University of Burdwan, Maulana Abul Kalam Azad University of Technology, West Bengal, Indian Institute of Technology Roorkee

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3210193361

FWCI: 0.689

Cites: 41

Cited by: 6

Related to: 10