Work

The Contribution of Green Marketing to Brand Strengthening and Consumer Loyalty: The LUSH Case

Year: 2021

Type: conference-paper

Source: Springer series in design and innovation

DOI: 10.1007/978-3-030-89735-2_51

Author: Inês Saraiva

Institution: Universidade Politécnica do Cávado e do Ave

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W3210689873

FWCI:

Cites: 13

Cited by: 6

Related to: 10