Work

Validité discriminante et prédictive des composantes de la relation à la marque

Year: 2001

Type: article

Authors: P Aurier, C Benavent, G N'goala

Language: French

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3211036267

FWCI:

Cites:

Cited by: 16

Related to: 10