Work

The effects of retailer innovation on customer retention in small independent retailers

Year: 2019

Type: dissertation

Source: University of the Witwatersrand, Johannesburg Institutional Repository on DSpace (University of the Witwatersrand, Johannesburg)

Author: Valencia Melissa Zulu

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3211048942

Cites: 382

Cited by:

Related to: 10