Work

Mediating Effect of Materialism on the Relationship between Socialization and Consumer Decision-Making Styles

Year: 2021

Type: article

Study design: Observational Study

Source: FIIB Business Review

DOI: 10.1177/23197145211052818

Authors: Sartaj Chaudhary, Ajoy Kumar Dey

Institution: Jagannath International Management School, Vasant Kunj, New Delhi

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3211414537

FWCI: 0.652

Cites: 57

Cited by: 7

Related to: 10