Work

Antecedents of the attitude toward the athlete celebrities' human brand extensions

Year: 2021

Type: article

Study design: Observational Study

Source: International Journal of Sports Marketing and Sponsorship

DOI: 10.1108/ijsms-12-2020-0241

Author: Jakeun Koo

Institution: Texas Southern University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3212430375

FWCI: 1.379

Cites: 65

Cited by: 14

Related to: 10