Work

Relationship Between Competitor-based Marketing Mix Strategies and Production Activities in Manufacturing and Renewable Energy Companies

Year: 2021

Type: article

Source: Lixue jinzhan

Authors: Nguyen Thi Phi Nga, Phạm Văn Tuấn, Dinh Tran Ngoc Huy, Le Thu Ha, Dao Thi Huong

Institutions: VNU University of Economics and Business, National Economics University, International University of Japan, Trường Đại học Kinh tế và Quản trị kinh doanh

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Industry, innovation and infrastructure, Affordable and clean energy

Open Access status: closed

OpenAlex ID: W3213979660

FWCI: 1.467

Cites:

Cited by: 9

Related to: 10