Work

Professional women's catalog use and its relationships with their clothing involvement and lifestyle

Year: 1991

Type: article

Abstract: A theoretical model was developed and tested which could be used to predict clothing catalog use by professional women employed as upper- or middle-management or educators. Survey questionnaires were mailed to a nationwide sample of 1,512 professional women who had used clothing catalogs. Questionnaires were returned by 601 (40.6%) and of those, 506 (34.2%) were usable. Consistent with the proposed model to predict catalog use: (1) consumers' demographic and lifestyle profiles with their involvement in specific clothing items were examined; (2) level of involvement with professional clothing versus nonprofessional clothing was tested; and (3) relationships were studied between involvement with specific clothing items and lifestyle.

Source: NC Digital Online Collection of Knowledge and Scholarship (The University of North Carolina at Greensboro)

Author: Youn‐Kyung Kim

Language: English

Topic: Consumer Perception and Purchasing Behavior

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W3214448976

FWCI:

Cites:

Cited by: 2

Related to: 20