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Marketing Communications as a Factor of Sustainable Development

Year: 2019

Type: article

Abstract: Transformation processes in the economy and the consequences of the economic crisis have led to the fact that the enterprise no longer lacks the capabilities of existing marketing technologies [1]. The urgent issue is the introduction of coordinated, integrated marketing communications at the enterprise, which provides the flexibility of marketing policy, the long-term orientation of the enterprise, repeated sales, the formation of consumer loyalty, strengthening of partnerships and more.

Source: International Journal of Engineering and Advanced Technology

DOI: 10.35940/ijeat.f9299.088619

Authors: Olha Kopytko*, Volodymyr Lagodiienko, Volodymyr Falovych, Li Tchon, Oksana Dovhun, Mariia Litvynenko

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W3214830109

FWCI: 1.059

Cites:

Cited by: 13

Related to: 10