Work

Does impact of campaign and consumer guilt help in exploring the role of national identity and purchase decisions of consumers?

Year: 2021

Type: article

Study design: Observational Study

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2021.102839

Authors: Gunjan Malhotra, Mahesh Ramalingam

Institution: Institute of Management Technology

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3215025864

FWCI: 1.609

Cites: 79

Cited by: 16

Related to: 10