Work

Consumer engagement in social media brand communities: A literature review

Year: 2021

Type: article

Source: International Journal of Information Management

DOI: 10.1016/j.ijinfomgt.2021.102457

Authors: Zélia Raposo Santos, Christy M K Cheung, Pedro Simões Coelho, Paulo Rita

Institutions: Universidade Politécnica de Lisboa, Universidade Nova de Lisboa, Hong Kong Baptist University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W3215062168

FWCI: 58.55

Cites: 217

Cited by: 267

Related to: 10