Work

Positioning Theory and Strategic Communication

Year: 2014

Type: book

Source: Routledge eBooks

DOI: 10.4324/9781315886084

Author: Melanie James

Institution: University of Newcastle Australia

Language: English

Topic: Public Relations and Crisis Communication

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3215548736

FWCI: 1.292

Cites:

Cited by: 30

Related to: 10