Work

Digital media consumption: Using metrics, patterns and dashboards to enhance data‐driven decision‐making

Year: 2021

Type: article

Source: Journal of Consumer Behaviour

DOI: 10.1002/cb.1994

Authors: Kaye Chan, Mark Uncles

Institutions: University of Technology Sydney, UNSW Sydney

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3216622744

FWCI: 1.609

Cites: 61

Cited by: 13

Related to: 10