Work

Churn in the mobile gaming field: Establishing churn definitions and measuring classification similarities

Year: 2021

Type: article

Source: Expert Systems with Applications

DOI: 10.1016/j.eswa.2021.116277

Authors: Ana Perišić, Dubravka Šišak Jung, Marko Pahor

Institutions: University of Ljubljana, Šibenik University of Applied Sciences, University of Split, DECTRIS (Switzerland)

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3216727508

FWCI: 2.528

Cites: 37

Cited by: 17

Related to: 10