Work

The effect of brand experiences on brand loyalty through perceived quality and brand trust: a study on sports consumers

Year: 2021

Type: article

Study design: Observational Study

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-05-2021-0333

Authors: Halil Erdem Akoglu, Oğuz Özbek

Institution: Ankara University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3216877970

FWCI: 26.2

Cites: 56

Cited by: 181

Related to: 10