Work

Attitude of Bottom of the Pyramid Consumers Towards Packaging-Influenced Purchase Decision: An Opinion Mining-Based Approach

Year: 2021

Type: article

Source: Journal of Packaging Technology and Research

DOI: 10.1007/s41783-021-00128-x

Authors: Debadrita Panda, Sabyasachi Mukhopadhyay, Rajarshi Saha, Prasanta K. Panigrahi

Institutions: University of Burdwan, Maulana Abul Kalam Azad University of Technology, West Bengal, Bharatiya Vidya Bhavan, St. Xavier's College (Autonomous), Kolkata, Indian Institute of Science Education and Research Kolkata

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W3217274307

FWCI: 1.381

Cites: 102

Cited by: 8

Related to: 10