Work

Prefer to be served when you feel life is undeserved: The effect of SES on the preferences for brand positioning

Year: 2021

Type: dissertation

Author: Quincy Nana Asuming Bonsu

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Reduced inequalities

Open Access status: closed

OpenAlex ID: W3217427992

Cites: 29

Cited by:

Related to: 10