Work

Are Unclicked Ads Wasted? Enduring Effects of Banner and Pop-up Ad Exposures on Brand Memory and Attitudes

Year: 2008

Type: article

Source: Journal of electronic commerce research

Author: Patrali Chatterjee

Institution: Montclair State University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W322504132

FWCI: 15.04

Cites: 32

Cited by: 132

Related to: 10