Work

Brand Experience Messestand: Zur Bedeutung eines markenadäquaten visuellen Standdesigns für die Markenkommunikation

Year: 2014

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-658-06235-4_4

Authors: Beatrice Ermer, Manfred Kirchgeorg

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W32881826

FWCI: 1.714

Cites: 19

Cited by: 6

Related to: 10