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The application of new product development principles in the pharmaceutical industry : a replication study of marketing practitioners perceptions

Year: 2002

Type: article

Study design: Observational Study

Source: SUNScholar (Stellenbosch University)

Author: Terblanche Ns

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W329504991

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Related to: 10