Work

Media Scheduling and Carry-over Effects

Year: 2002

Type: article

Source: Journal of Advertising Research

DOI: 10.2501/jar-42-4-66-70

Authors: Erwin Ephron, Colin McDonald

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W33073600

FWCI: 2.959

Cites: 2

Cited by: 19

Related to: 10