Work

Reaktionsfunktionen im Marketing: Zum Problem der Quantifizierung von Nachfrager- und Konkurrenzreaktionen

Year: 1978

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-322-93787-2_10

Authors: Berthold Schmidt, Edgar Topritzhofer

Language: German

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W33073658

FWCI: 14.11

Cites: 34

Cited by: 9

Related to: 10