Work

Data Mining – Grundlagen und Einsatzpotenziale in analytischen CRM-Prozessen

Year: 2011

Type: book-chapter

Source: Gabler eBooks

DOI: 10.1007/978-3-8349-6618-6_26

Authors: Hajo Hippner, Lukas Grieser, Klaus D. Wilde

Institutions: University of Bayreuth, Catholic University of Eichstätt-Ingolstadt

Language: German

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W33528291

FWCI: 1.549

Cites: 49

Cited by: 6

Related to: 10