Work

A Twenty-First Century Guide to Aldersonian Marketing Thought

Year: 2006

Type: book

Source: Springer eBooks

DOI: 10.1007/0-387-28181-9

Authors: Wooliscroft, Ben, Tamilia, Robert D, Shapiro, Stanley J

Institutions: University of Otago, Université du Québec à Montréal, Simon Fraser University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W336239424

FWCI: 8.745

Cites:

Cited by: 56

Related to: 10