Work

Branding for success.

Year: 2002

Type: article

Authors: Fiona Gilmore, Nigel Morgan, Annette Pritchard, Roger Pride

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W337086742

FWCI: 2.959

Cites:

Cited by: 47

Related to: 10