Work

Indian Consumer Ethnocentric Tendencies and the Innovative Marketing Challenges of Foreign Brands - An Empirical Study

Year: 2009

Type: article

Study design: Observational Study

Authors: Bernadette D’Silva, Stephen D’Silva, Sapna Modi, Hemantkumar Bulsaraa

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W338542345

FWCI:

Cites: 13

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Related to: 10