Work

Sustainable Branding – Konzept, Wirkungen und empirische Befunde

Year: 2014

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-658-02437-6_9

Authors: Heribert Meffert, Christian Rauch

Institutions: University of Münster, DMG Mori (Germany)

Language: German

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W33897068

FWCI: 5.244

Cites: 31

Cited by: 11

Related to: 10