Work

Brand Extensions by U.S. Professional Sport Teams: Motivations and Keys to Success

Year: 2002

Type: article

Source: Sport Marketing Quarterly

DOI: 10.1177/106169340201100401

Author: Artemisia Apostolopoulou

Institutions: Bowling Green State University, University of Massachusetts Amherst

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W339648966

FWCI: 4.438

Cites: 24

Cited by: 56

Related to: 10