Work

Psychometric comparability of brand personality scale: assessing brand personality matching between sports and corporate sponsors by using the congenerity test

Year: 2012

Type: article

Source: International Journal of Sports Marketing and Sponsorship

DOI: 10.1108/ijsms-13-04-2012-b006

Authors: Sungho Cho, Joon-Ho Kang

Institutions: Bowling Green State University, Seoul National University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W340145052

FWCI: 4.561

Cites: 41

Cited by: 12

Related to: 10