Work

Sponsorship Evaluation: Moving from Theory to Practice

Year: 2004

Type: article

Source: Sport Marketing Quarterly

DOI: 10.1177/106169340401300109

Author: David K. Stotlar

Institution: University of Northern Colorado

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W342979666

FWCI: 22.27

Cites: 3

Cited by: 89

Related to: 10