Work

Supervised Classification for Decision Support in Customer Relationship Management

Year: 2008

Type: book-chapter

Source: Gabler eBooks

DOI: 10.1007/978-3-8349-9777-7_14

Authors: Stefan Lessmann, Stefan Voß

Institution: Universität Hamburg

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W34331308

FWCI: 12.86

Cites: 124

Cited by: 19

Related to: 10