Work

The Effectiveness of Green Advertisements: Combining Ad-based and Consumer-based Research

Year: 2013

Type: book-chapter

Source: EAA series

DOI: 10.1007/978-3-658-02365-2_16

Authors: Lynn De Vlieger, Liselot Hudders, Gino Verleye

Institution: Ghent University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W34534007

FWCI: 1.995

Cites: 35

Cited by: 8

Related to: 10