Work

Does a Manufacturer Matter in Co-branding? The Influence of a Manufacturer Brand on Sport Team Licensed Apparel

Year: 2008

Type: article

Source: Sport Marketing Quarterly

DOI: 10.1177/106169340801700305

Authors: Harry H. Kwon, Hongbum Kim, Michael Mondello

Institutions: National Institute of Education, University of Georgia, Florida State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W346585768

FWCI: 1.093

Cites: 17

Cited by: 30

Related to: 10