Work

The Shape of the Advertising Response Function

Year: 1999

Type: book-chapter

Source: Edward Elgar Publishing eBooks

DOI: 10.4337/9781035352913.00022

Authors: Julian L. Simon, Johan Arndt

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W34666602

FWCI: 69.73

Cites:

Cited by: 294

Related to: 10