Work

Kundenbezogene Ansätze des Markencontrolling

Year: 2005

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-8349-4541-9_51

Authors: Franz-Rudolf Esch, Tobias Langner, Christian Brunner

Institution: Justus-Liebig-Universität Gießen

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W347266091

FWCI: 2.013

Cites:

Cited by: 12

Related to: 10